Marketing

Strategy vs tactics: a marketing disconnect

It’s interesting working as the sole marketer in a small/medium business, as my role encompasses all kinds of activities from the traditionally described ‘strategic’ such as setting goals, market segmentation and deriving messaging to the ‘tactical’ Tweeting, ordering collateral and creating flyers. As an experienced marketer, I’m guilty of complaining about how ‘the rest of the business’ doesn’t understand the…

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Marketing

Customer insight doesn’t have to cost the earth

‘Know your customer’. Whether you consider your company led by amazing product development, knowledgable and genuine sales people, or even marketing, it’s likely you will have absorbed this mantra as necessary for success in the modern business environment. Customer insight for marketers means really understanding what actual people out there in the market need, what pains they face, what they…

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Beauty, Little Green Steps

Reduce – Dr Bronner’s liquid soap

I love beauty, but a recent move to a smaller home has made me realise quite how much stuff I’d accumulated in pursuit of that interest. Multiple products, some of which with very similar ingredients, all packaged and transported round the world, some of it not ever finished or opened….a bit shocking for something that’s ultimately pretty frivolous. I pledged…

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Food, Health

Veggie January – or not quite

Those of you who follow me on Instagram will have seen that I pledged to do a ‘Veggie January’, i.e. moving from my regular omnivorous diet to a vegetarian one for a month. I wanted to do this for a few reasons: Environmental resources: the reading I’ve done generally leads me to believe the amount of meat we eat is unsustainable,…

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Little Green Steps

Why Little Green Steps?

I’ve been blogging for around ten years in one form or another, some of you may remember my weight loss and food blogs before I morphed into a food/mum/local life blogger with ‘Musings and Makings’. Ultimately I stopped writing due to some major personal circumstance changes, my concerns about my daughter T’s privacy as she gets older, develops her own…

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